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Here in Los Angeles, we are always looking for new ways to make improvements.  And, at Beverly Hills BMW we've discovered our latest obsession: the ultra-sporty Performance parts designed to enhance the M series.  Adrenaline-junkies and sports car enthusiasts alike are free to rejoice because these parts are straight from the race track.  Take a look at the video below to see how a fully-equipped M4 uses performance accessories to crush the ultimate playground…

Here at Beverly Hills BMW, we are lucky enough to be just a stone's throw away from BMW's all new Performance Driving Center in Thermal, CA.  The cutting-edge facility is home to one of the most prestigious driving schools in the nation, so the only real question that remains is: what are you waiting for?  Check out the video below to catch a sneak-peek of class-in-session.

It doesn't matter if you're…

Recently, BMW has had some very funny ads on television, that we're sure you've seen. They feature a family, and their grandma, telling tales that have varying degrees of truth to them. They make us here at Beverly Hills BMW laugh, but it is important to remember they are promoting a car, too.

It's the BMW X5 crossover, which has all the luxury, technology, and features you would expect on a new…

Staying connected on the road isn't just about being able to call your spouse and check in every once in a while. These days it's about keeping on top of all the latest news, weather and traffic updates while you still have both hands on the wheel and your eyes on the road.

The 2015 BMW X3 is an expert at keeping its passengers cool, calm and connected with its ConnectedDrive infotainment system…

Newfangled. That's how we're describing broadcast journalists Bryant Gumbel and Katie Couric's reactions to the internet in 1994. Now, 21 years later, we're using that term again to describe the bafflement experienced when presented with the all-new BMW i Series. Last week, we showed you the outtakes. This week we've got the real thing. Take a look.

The BMW brand has introduced the new BMW i3 and BMW i8 to…

Outtakes and gag reels are always the highlight of a comedy's end credits. Seeing actors goofing off and messing up lines is a mysteriously enjoyable experience. Now you can have that same enjoyment, but in the form of outtakes from BMW's newest ad, which will air during the Super Bowl on February 1st. Featuring Katie Couric and Bryant Gumbel, we get to see two highly respected broadcast journalists being silly and enjoying making…

The Consumer Electronics Show in Las Vegas is coming to a close today, and pretty soon we will be able to see all the exciting news from the event pouring in. We do know the BMW i3 was at its best and even allowed two couples the chance to take it for a spin.

One couple was able to cruise around in the i3 blindfolded to demonstrate the automatic parking feature and how it can…

BMW wants you to get in the spirit of the holiday season by building up some excitement over their gift to the automotive industry, one that everyone has on their wish list -- the 2014 BMW i8.

This revolutionary vehicle combines the best of classic BMW driving dynamics with a lot of the new, retaining the raw BMW power we all know and love with the latest in green-driving technology. The i8 hybrid sports car lives…

Incredibly exciting news to report here today for fans of our M performance Series, as the flagship BMW M4 coupe returns with not only substantial upgrades for the new 2015 model year, but is also now available in a completely new convertible form. Have a look at the video review on the model below for additional details.

Isn’t that impressive? And taking a closer look at the convertible iteration, the design is equally performance-oriented…

Christmas is right around the corner once more, and in the 2015 holiday ad from our automaker, we are treated to lap footage of the truly amazing BMW M6 Coupe piloted by none other than Santa Claus himself. Let's have a look.

Looks like fun, doesn't it? As you can see, the M6 Coupe is simply born to perform. The low-slung front end sports large air intakes, and also new Adaptive LED headlights…