The scent of luxury: The BMW 7 Series

There are lots of sensory experiences that we enjoy thoroughly but don’t necessarily spent a whole lot of time thinking about. The scent of a new car is one of them. BMW improves on an already special driving experience by employing Annabelle Coffinet, who created eight unique scents for the BMW 7 Series.

BMW works with Annabelle to affect drivers on an emotional level that can't be matched by any other vehicle. At Beverly Hills BMW, we want to ensure you have the highest quality driving experience as well and that’s why we think the BMW 7…

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BMW 7 Series: the complete unveiling

BMW has finally revealed the long-awaited features of the 7 Series in full. Not surprisingly, BMW impresses yet again, and takes luxury and comfort to whole new level.

The BMW 7 Series truly creates a unique driving experience with all-new high-tech installations such as remote-control self-parking through internal sensors, a wireless charging station for your mobile devices, and most impressively, a hand-motion controlled dashboard that lets you turn the volume up or down by simply…

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BMW Announces Unveil Date for BMW 7 Series

Every luxury automaker has a flagship sedan. Audi has the A8, Mercedes-Benz has the S-Class, and BMW has the 7 Series. But keeping a luxury sedan on top is tough business, especially with new technology being rolled out all the time. That's why when the Bavarian automaker set out to update its new 7 Series, they opted to knock it out of the park.

According to preliminary reports, that's exactly what they did…

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Turn-Heads in LA with an Upgraded BMW M

Here in Los Angeles, we are always looking for new ways to make improvements.  And, at Beverly Hills BMW we've discovered our latest obsession: the ultra-sporty Performance parts designed to enhance the M series.  Adrenaline-junkies and sports car enthusiasts alike are free to rejoice because these parts are straight from the race track.  Take a look at the video below to see how a fully-equipped M4 uses performance accessories to crush the ultimate playground…

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BMW Reinvents the Ultimate Driver at West Coast Performance Center

Here at Beverly Hills BMW, we are lucky enough to be just a stone's throw away from BMW's all new Performance Driving Center in Thermal, CA.  The cutting-edge facility is home to one of the most prestigious driving schools in the nation, so the only real question that remains is: what are you waiting for?  Check out the video below to catch a sneak-peek of class-in-session.

 

It doesn't matter if you're…

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BMW X5 Provides Room and Entertainment



Recently, BMW has had some very funny ads on television, that we're sure you've seen. They feature a family, and their grandma, telling tales that have varying degrees of truth to them. They make us here at Beverly Hills BMW laugh, but it is important to remember they are promoting a car, too.

It's the BMW X5 crossover, which has all the luxury, technology, and features you would expect on a new…

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BMW invents bad B&B cure-all -- the BMW X3 with ConnectedDrive

Staying connected on the road isn't just about being able to call your spouse and check in every once in a while. These days it's about keeping on top of all the latest news, weather and traffic updates while you still have both hands on the wheel and your eyes on the road.


The 2015 BMW X3 is an expert at keeping its passengers cool, calm and connected with its ConnectedDrive infotainment system…

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BMW i3 Super Bowl ad is too good to be true

Newfangled. That's how we're describing broadcast journalists Bryant Gumbel and Katie Couric's reactions to the internet in 1994. Now, 21 years later, we're using that term again to describe the bafflement experienced when presented with the all-new BMW i Series. Last week, we showed you the outtakes. This week we've got the real thing. Take a look.

The BMW brand has introduced the new BMW i3 and BMW i8 to…

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Watch Outtakes from BMW's Super Bowl Ad

Outtakes and gag reels are always the highlight of a comedy's end credits. Seeing actors goofing off and messing up lines is a mysteriously enjoyable experience. Now you can have that same enjoyment, but in the form of outtakes from BMW's newest ad, which will air during the Super Bowl on February 1st. Featuring Katie Couric and Bryant Gumbel, we get to see two highly respected broadcast journalists being silly and enjoying making…

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BMW Goes All-In With i3

The Consumer Electronics Show in Las Vegas is coming to a close today, and pretty soon we will be able to see all the exciting news from the event pouring in. We do know the BMW i3 was at its best and even allowed two couples the chance to take it for a spin.

One couple was able to cruise around in the i3 blindfolded to demonstrate the automatic parking feature and how it can…

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